The iconic car brand Kia traces its roots to a turbulent era marked by World War II. It was founded in 1944, just one year before the conclusion of this global conflict.
The name "Kia" has roots in the Chinese language, a choice that carries deep meaning. "Ki" translates as "to be born" or "to emerge," while "a" refers to Asia.
Kia's path to excellence has not been a linear one. In the early 1990s, when Kia arrived in the United States, it faced considerable challenges in terms of quality.
Kia's path to excellence has not been a linear one. In the early 1990s, when Kia arrived in the United States, it faced considerable challenges in terms of quality.
In a dramatic turn of events, Kia found itself on the brink of bankruptcy in 1997 due to the devastating economic crisis that hit Asia. Its savior came in the form of Hyundai
A little-known fact is that Kia has not been limited to the consumer car arena alone; it has played a key role in the manufacture of military vehicles.
With a large dose of creativity, Kia not only boasts innovative designs but has also excelled in the choice of names for its models. Many of them are related to the world of music and historical moments.